The eTech API
eTech International develops Advanced Marketing Plans and Customized Marketing Techniques based on decades of experience in the media and entertainment technology fields. The fundamental eTech approach is based on our Management API, a unique mechanism to bring concepts to reality using the iterative cycle of "Analyze, Plan, Implement."
API is the next wave of management, both practical and theoretical. It is action oriented while encouraging full exercising of the staff's creative initiative and potential.
API is a 3-step program that includes comprehensive situation Analysis, strategic and tactical Planning, and complete Implementation. In reality, API should be thought of as APIA, because there is always an Analysis after each Implementation, which is the beginning of a new API cycle.
The API Comprehensive Marketing Plan
Strategic Business Planning
Strategic Marketing Plans
Tactical Marking Plans
Trade Show Planning
Sales Training Plans
Marketing Training Plans
Sales Support Plans
Sales Channel Development
Trade Show Implementation
It is possible that there are people on your staff who are able to build an API for your current needs, perhaps even for your extended needs.
But will they be distracted from their other responsibilities, their other income generating activities? Will they be able to keep their interest on such focused activities while simultaneously taking in the broad view that establishing a new activity requires? There are other advantages in using a focused outside Management /Marketing group which we can detail when you call.
eTech's service activities act as an application programming interface, to establish or strengthen your coordinated business development plan, bring it to market and envelop it into your staff for continued implementation.
|Business Development Services
Strategic and Tactical Planning
Board of Director Support
Major Market Distribution Networks
Advertising and Editorial Programming
Writing and Multi-media Products
Market development may be the most interesting part of a product or service evolution. The marketing cycle creates a client who understands the advantages and opportunity of your products - what it will do for them and their clients. The end result is desire for the product.
Adequate marketing will allow an opening for your salespeople. Excellent marketing will bring the client to your door.
In this era, multiple companies often have access to the same core technology, and often the same ideas. Management time is diluted by the constant search for money and new ventures. And while the paucity of engineers is well documented, no one has ever said there was a plerhora of good marketing, public relations and sales people.
But that is what we do. We provide services so that your good works are distributed and the news of your good works are broadcast to the opinion leaders and decision makers of your target audience.
There are two major divisions; Distribution Services and Public Relations.