We'll help you up the steep part of the market development curve
The eTech API
eTech International develops Advanced Marketing Plans and Customized Marketing Techniques based on decades of experience in the media and entertainment technology fields. The fundamental eTech approach is based on our Management API, a unique mechanism to bring concepts to reality using the iterative cycle of "Analyze, Plan, Implement."
API is the next wave of management, both practical and theoretical. It is action oriented while encouraging full exercising of the staff's creative initiative and potential.
API is a 3-step program that includes comprehensive situation Analysis, strategic and tactical Planning, and complete Implementation. In reality, API should be thought of as APIA, because there is always an Analysis after each Implementation, which is the beginning of a new API cycle.
The API Comprehensive Marketing Plan
Strategic Business Planning
Strategic Marketing Plans
Tactical Marking Plans
Trade Show Planning
Sales Training Plans
Marketing Training Plans
Sales Support Plans
Sales Channel Development
Trade Show Implementation
It is possible that there are people on your staff who are able to build an API for your current needs, perhaps even for your extended needs.
But will they be distracted from their other responsibilities, their other income generating activities? Will they be able to keep their interest on such focused activities while simultaneously taking in the broad view that establishing a new activity requires? There are other advantages in using a focused outside Management /Marketing group which we can detail when you call.
eTech's service activities act as an application programming interface, to establish or strengthen your coordinated business development plan, bring it to market and envelop it into your staff for continued implementation.
and Tactical Planning
Board of Director Support
Major Market Distribution Networks
Advertising and Editorial Programming
Writing and Multi-media Products
development may be the most interesting part of a
product or service evolution. The marketing cycle
creates a client who understands the advantages and
opportunity of your products - what it will do for
them and their clients. The end result is desire
for the product.
Adequate marketing will allow an opening for your
salespeople. Excellent marketing will bring the
client to your door.
In this era, multiple companies often have access
to the same core technology, and often the same
ideas. Management time is diluted by the constant
search for money and new ventures. And while the
paucity of engineers is well documented, no one has
ever said there was a plerhora of good marketing,
public relations and sales people.
But that is what we do. We provide services so that
your good works are distributed and the news of
your good works are broadcast to the opinion
leaders and decision makers of your target
are two major divisions; Distribution Services and
unique experience in markets throughout
the world. Whether through a distribution
network, or directly to the end user, our
goal is to communicate a valuable business
We are interested in building
relationships for you appropriate to the
situation and developing the bright ideas
that will get the job done.
Our services include Interim Management,
Channel Development, Channel Auditing, the
establishment of Import and Service
Networks and various aspects of
Establishment of your new projects, done
in the spirit of your company values,
integrated into your infrastructure as it
allows. That is the advantage of
Knowledge is power. You need your client as powerful as possible, to make the proper decisions.
The value of your product and services needs to be transmitted to your client and eveyone in the distribution chain. Enthusiasm is just as important as details.
Oversaturation of the new media has
diminished the value of the new medias
But there are ways to analyse for
The talent and the experience of the
eTech group is capable of
making that analysis and determining its
meaning. We then work with you to develop
the best course of action, taking
advantage of the assets available, and
supplimenting those as required. Our
expertise with magazines, the web, and
with video and audio presentations can get
your point into the minds that matter.
Coordinated with your other marketing
goals, our PR Management Packages can be
quoted on a Project by Project basis or
can be all-encompasing set of Programs.
Either way, your eTech team provides
is art and we have the
enjoy the dynamics of working in our
forte. We enjoy learning about the
technology our customers use and studying
the world environment that get to work
We look forward to working with